Angelina Jolie Controls How We See Her?

(Nov. 21) - It’s not easy being the Angelina Jolie familiar to millions around the world as a dedicated mother and philanthropist, and according to a new report by the New York Times, the actress and a handful of advisers have skillfully applied a tight grip on how celebrity magazines cover her.

Brangelina Snapshots

    Actors Angelina Jolie and Brad Pitt attend a Photocall for new film

    Jon Furniss/WireImage.com

    Actors Angelina Jolie and Brad Pitt attend a Photocall for new film

    Jon Furniss/WireImage.com

    Actors Angelina Jolie and Brad Pitt attend a Photocall for new film

    Jon Furniss/WireImage.com

    YEAR-2008 US actors Angelina Jolie (L) and Brad Pitt pose as they arrive to attend the screening of US directors John Stevenson and Mark Osborne’s animated film ‘Kung Fu Panda’ at the 61st Cannes International Film Festival in Cannes, southern France, on May 15, 2008. The Cannes film festival on May 14, 2008 officially unrolled its red carpet with a star-studded ceremony kicking off the 12-day frenzy of movies, parties and deals. AFP PHOTO / Fred Dufour (Photo credit should read FRED DUFOUR/AFP/Getty Images)

    AFP/Getty Images

    LONDON - NOVEMBER 17: (UK TABLOID NEWSPAPERS OUT) Actors Angelina Jolie and Brad Pitt attend a photocall for ‘Changeling’, at the Curzon Cinema Mayfair on November 17, 2008 in London, England. (Photo by Dave Hogan/Getty Images) *** Local Caption *** Brad Pitt;Angelina Jolie

    Getty Images

    LONDON - NOVEMBER 17: (UK TABLOID NEWSPAPERS OUT) Actress Angelina Jolie and partner Brad Pitt attend a photocall for ‘Changeling’, at the Curzon Cinema Mayfair on November 17, 2008 in London, England. (Photo by Dave Hogan/Getty Images) *** Local Caption *** Brad Pitt;Angelina Jolie

    Getty Images

    LONDON - NOVEMBER 17: (UK TABLOID NEWSPAPERS OUT) Actress Angelina Jolie and partner Brad Pitt attend a photocall for ‘Changeling’, at the Curzon Cinema Mayfair on November 17, 2008 in London, England. (Photo by Dave Hogan/Getty Images) *** Local Caption *** Brad Pitt;Angelina Jolie

    Getty Images

    LONDON - NOVEMBER 17: (UK TABLOID NEWSPAPERS OUT) Actress Angelina Jolie and partner Brad Pitt attend a photocall for ‘Changeling’, at the Curzon Cinema Mayfair on November 17, 2008 in London, England. (Photo by Dave Hogan/Getty Images) *** Local Caption *** Brad Pitt;Angelina Jolie

    Getty Images

    Actors Brad Pitt and Angelina Jolie arrive to promote their latest movie “Changeling” in London November 17, 2008. REUTERS/Alessia Pierdomenico (BRITAIN)

    Reuters

    Actors Brad Pitt and Angelina Jolie pose for photographers as they promote their latest movie “Changeling” in London November 17, 2008. REUTERS/Alessia Pierdomenico (BRITAIN)

    Reuters

The Brangie Bunch

    The bastion of responsible journalism that is In Touch magazine is claiming that Angelina Jolie does nothing but cry and sleep all day long thanks to post-partum depression. We take this with a major grain of salt.

    In Touch

    Vivienne Marchline and Knox Leon Jolie-Pitt made their public debut on the cover of PEOPLE. The magazine reportedly paid $14 million for the shots of the Vivienne and Knox.

    PEOPLE

    Hello! magazine paid for the rights to distribute photos of the twins internationally.

    Hello!

    The $14 million paid for Knox and Vivienne is more than triple what Shiloh Jolie-Pitt’s first photo shoot earned from PEOPLE, which was rumored to be around $4 million.

    James Devaney, WireImage.com

    Dr. Michel Sussmann, Angelina Jolie’s obstetrician at the Lenval Hospital in Nice, delivered twins Knox Leon and Vivienne Marcheline on July 12. Sussman said the entire Pitt-Jolie clan was “doing marvelously well” afterwards.

    Lionel Cironneau, AP

    After an evening of conflicting reports — twin girls, a boy and a girl, scheduled for Tuesday, nothing’s going on — once official word came, it didn’t take long for a television crew to set up outside of the Lenval Hospital.

    Lionel Cironneau, AP

    Maddox, the oldest child of the Pitt-Jolie family visited his mother at Lenval on July 5, just a few days after her admittance.

    Eric Gailard, Reuters

    Pitt leaves the Lenval Hospital in Nice, France on July 2, a day after Jolie had checked in.

    Claude Paris, AP

    Nurses are seen at the Lenval Hospital. “There’s no urgency. It’s been planned for a long time,” said Nadine Bauer, a hospital spokeswoman about Jolie checking in. “She’s very well. Everything is fine.”

    Lionel Cironneau, AP

    Room With a View: The Lenval Hospital sits on the sea and specializes in maternity care.

    Lionel Cironneau, AP

In 2006, Jolie offered magazines to bid on exclusive rights to photos of her and Maddox, but insisted that the accompanying story focus on her charity work and not her personal life.

“While Angelina and Brad understand the interest in their family, they also expect that the publications who purchase these photos will use them in a way that also draws attention to the needs of the Cambodian people,” her philanthropic adviser Trevor Neilson wrote in a memo to editors.

QUICK, CHANGING THE SUBJECT!

Jolie is also a master at taking a possible sticky situation, like the fallout from when she began dating Pitt, and instead flooding the media with positive stories to drown out negativity. When she was being portrayed in the tabloids as a home wrecker who stole Pitt away from Jennifer Aniston, Jolie ramped up her charity work.

She visited an Afghan refugee camp, met with the president of Pakistan, and later she and Pitt made a trip to Kashmir to bring attention to earthquake victims there.

“Presto, they come out looking like serious people who have transformed a silly press obsession into a sincere attempt to help the needy,” publicist and author Michael Levine told the Times. “People don’t realize the complexity of what Angie is doing,” he said, while reminding that “a lot of her charity work is done quietly and not in front of the media.”

Other bigwigs in the gossip game agree.

“She’s scary smart,” Bonnie Fuller, the former editor of Us Weekly and Star magazines, told the Times. “But smart only takes you so far. She also has an amazing knack, perhaps more than any other star, for knowing how to shape a public image.”

Related Story: Angelina to ‘Fade Away’ From Hollywood

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