LOS ANGELES (AP) — Families herded into movie theaters for another trek with
stranded zoo animals as the animated sequel “Madagascar: Escape 2 Africa” led the weekend with a $63.5
million debut, according to studio estimates Sunday.

The haul for the DreamWorks Animation comedy far surpassed the $47.2 million
debut for “Madagascar” over Memorial Day weekend in 2005. Its three-day
total also beat the $61 million gross the first movie took in over that full
four-day holiday weekend.

“It just shows people seem happy to escape to the movies and have a good
laugh,” said Anne Globe, head of marketing for DreamWorks Animation.

While parents with children were the bulk of the audience, “Madagascar” also
drew teens and adults on their own, who made up half the audience on Friday and
one-third on Saturday, Globe said.

Premiering in second place with $19.3 million was the Universal Pictures
comedy “Role Models,” starring Seann William Scott and Paul Rudd as immature adults sentenced to community
service as mentors for two misfit youths.

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The weekend’s other new wide release, the Weinstein Co. music comedy “Soul Men,” opened weakly with $5.6 million, despite the lure
of Samuel L. Jackson and his late co-stars, Bernie Mac and Isaac Hayes, who died last summer. Jackson and Mac
play an estranged singing team on a reunion road trip to a memorial concert.

Mac also was among the voice cast for the “Madagascar” sequel, providing
vocals as Zuba, the father of Ben Stiller’s Alex the lion.

“Certainly, he just brought a wonderful heart to the role of Zuba. We were
just fortunate to have him for that character,” Globe said.

The movie also reunites voice stars Chris Rock, David Schwimmer, Jada Pinkett Smith and Sacha Baron Cohen as the animal gang crash lands in
an African nature preserve.

Disney’s “High School Musical 3: Senior Year,” which had been No. 1 the
previous two weekends, slipped to third place with $9.3 million, raising its
total to $75.7 million.

“Madagascar” and “Role Models” kicked off a big start to Hollywood’s holiday
season. The top 12 movies took in $128.8 million, up 32 percent from the same
weekend last year.

“It’s all boding well,” said Nikki Rocco, head of distribution for Universal.
“We have lots of really good films coming, lots of commercial films. I love the
fact that everybody’s going to the movies. I love the fact that everybody likes
what they’re seeing.”

The season continues with Sony’s James Bond adventure “Quantum of Solace” on Friday, then Summit Entertainment’s
vampire romance “Twilight” and Disney’s animated canine comedy “Bolt” on Nov. 21.

“Quantum of Solace” continued to pull in big audiences overseas with $106.5
million in 60 countries, raising its total to $160.3 million since it began
opening internationally Oct. 31.

Hollywood’s domestic revenue for the year stands at $7.96 billion, a fraction
ahead of the pace in 2007, when the industry took in a record $9.7 billion,
according to box-office tracker Media By Numbers.

Factoring in inflation, the number of tickets sold this year trails last
year’s admissions by 4 percent. But Hollywood has a stronger lineup this time
heading into Thanksgiving, so studios could finish the year with a bang.

“Given where we are and the films in the pipeline, we have a huge shot at
more than making up for any kind of attendance deficit,” said Paul
Dergarabedian, president of Media By Numbers. “You wouldn’t know there was a
recession if you were just looking at the movie industry.”

Estimated ticket sales for Friday through Sunday at U.S. and Canadian
theaters, according to Media By Numbers LLC. Final figures will be released
Monday.

1. “Madagascar: Escape 2 Africa,” $63.5 million.

2. “Role Models,” $19.3 million.

3. “High School Musical 3: Senior Year,” $9.3 million.

4. “Changeling,” $7.3 million.

5. “Zack and Miri Make a Porno,” $6.5 million.

6. “Soul Men,” $5.6 million.

7. “Saw V,” $4.2 million.

8. “The Haunting of Molly Hartley,” $3.5 million.

9. “The Secret Life of Bees,” $3.1 million.

10. “Eagle Eye,” $2.6 million.

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